Gross Profit Rate Formula:
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The Gross Profit Rate is a financial metric that shows the percentage of revenue that exceeds the cost of goods sold (COGS). It indicates how efficiently a company uses its resources to produce goods and shows the proportion of money left over from revenues after accounting for the cost of goods sold.
The calculator uses the Gross Profit Rate formula:
Where:
Explanation: The formula calculates what percentage of each dollar of revenue remains after accounting for the direct costs of producing goods.
Details: This metric is crucial for assessing a company's financial health, pricing strategies, and production efficiency. It helps compare performance across periods and against competitors.
Tips: Enter both revenue and COGS in dollars. Revenue must be greater than zero for the calculation to be valid.
Q1: What's a good gross profit rate?
A: This varies by industry, but generally rates between 50-70% are considered good, while below 20% may indicate problems.
Q2: How is this different from gross margin?
A: Gross margin is the dollar amount (Revenue - COGS), while gross profit rate is the percentage (Gross Margin/Revenue).
Q3: Can gross profit rate be negative?
A: Yes, if COGS exceeds revenue, indicating the company is losing money on each sale.
Q4: How often should I calculate this?
A: Businesses should track this monthly to monitor trends and make timely adjustments.
Q5: What affects gross profit rate?
A: Factors include production efficiency, material costs, pricing strategy, and sales mix.